the Results
+70%
Shopping Behavior
+32%
Add to Cart
+1.6%
Sessions with Transactions
Discovery
Gathering, organizing and planning. This phase is really fun and possibly the most important. Having your goals and how to accomplish those goals in plain english is powerful. This process of understanding each stakeholders needs and gracefully implementing them into a design is an art form.
Style Tile
The style tile provided contained styling information about colors, fonts, and buttons which gave the development team needed information to expedite the development process.
Wireframing
The overall design was executed using Adobe Illustrator. The design started out as a simple wireframe which morphed to a high-fidelity design thru testing and user feedback.
Prototyping
I created numerous prototypes primarily using adobe XD and Sketch. These prototypes were used to facilitate usability testing throughout the projects design sprints.