Responsive Homepage Redesign
My goal was to update the look and feel to be more streamlined and enrich the experience across all devices.
bootstrap js framework
responsive design
the Results
-16%
Bounce Rate
-2%
Exit Rate
+5.5%
Page Value
the Design
New
Old
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My Process & Thoughts
A deeper look
Responsive Grid
Having a responsive grid was essential and BootStrap was the best solution for this since it had the most flexibility. I tried using other responsive grids but I felt they were too limiting and harder to implement.
Responsive Images
Due to the layouts we wanted for desktop and mobile the carousel images had to be different. The mobile carousel is more of a square and desktop is a slim rectangle. We were able to cover all device sizes only using 2 images. This was seen as a huge time saver for production and also coding teams.
the Wireframes
These were created in Adobe XD and was used to get sign-off from upper management before development was started.
