Dynamic Shipping Message

the Hypothesis

A solution to cart abandonment was a dynamic shipping message based on the subtotal.

the Results

+3.7%

Purchase Conversion

+6.4%

Revenue per Conversion

+2%

AOV

the Test

Logic Set #1

Subtotal Above Shipping Threshold

' YOU QUALIFY FOR FREE SHIPPING ' was dynamically populated to remind of the promotion.

Logic Set #2

Subtotal Below Shipping Threshold

Dynamically populated the dollar amount difference between the subtotal and the shipping threshold was displayed to remind customers how close they are to meeting the Free Ship promotion.